PIT Magazine
"The Moreish Magic of Maggi"
EDITORIAL BRIEF
ABOUT PIT MAGAZINE:
Pit Magazine is an independent, bold, and playful food magazine that uncovers unusual and untold stories about food, people, and culture worldwide. Known for adventurous features (from giant goat shawarma to MSG deep-dives), it mixes geeky science, fresh recipe angles, and in-depth reporting to challenge obvious narratives. Its award-winning writers, striking design, and imaginative photography and illustration make Pit a go-to for curious, food-obsessed readers.
OBjective:
Celebrating Maggi as a secret ingredient uniting diverse global dishes with a rich, nostalgic umami punch. Your challenge: To create two vibrant, editorial-style full-page illustrations that visually capture the article’s essence.
The illustrations should feel rich, warm, and mouthwatering, with a dash of nostalgia.
Final Illustration & Mockup
SKETCH & Color Rough:
"All roads lead back
To Maggi"
Maggi bottles spill out over a table littered with dishes from multicultural roots: soupy ramen, jollof rice, banh mi, pirogies, and maggi goyeng. All are connected by the inky roads made by Maggi. Dark ink splotches mimic small ponds or lakes of a map.
Colors are more evenly spread here. The Maggi bottles and road pattern are the darkest, in deep brown. Color is otherwise balanced compositionally throughout the dishes, using simple medium lights and soft darks, like shades of red and orange with accents of green. Pops of color appear in more saturated oranges and yellows in the bowls.
Final Illustration & Mockup
SKETCH & Color Rough:
"Savory Crescendo"
The bowl of soupy ramen sits at the bottom of the frame, forming the foundation for the pyramid shape of steam rising.
In order of physical size, banh mi sandwiches and pirogies rise up in a “crescendo” to meet the drop of Maggi at the musical height of the dish.
The bowl takes on the most detail and texture color-wise, and the ingredients floating above it take on a more monochromatic and even palette, almost like ghosts. The darkest elements are the bowl and the drop hanging at the top, set in deep browns, forming a sort of spectrum.
